Super Bowl 2025

The Super Bowl is the National Football League’s championship game and the single biggest betting event in the United States. An estimated $6 billion was wagered on the Super Bowl in 2019 and close to $7 billion in 2020, a figure that is expected to exponentially grow in line with the increasing number of states legalizing sports gambling. The Pickswise experts provide the very best Super Bowl Picks so you don’t have to spend hours researching the statistics and data for the NFL’s biggest game.

Check out our Super Bowl Predictions, Super Bowl Prop Bets, and take advantage of the latest Super Bowl Bonuses as you tune in to Chiefs vs Eagles in Super Bowl LIX.

The Super Bowl for NFL fans is a date in the diary each year, with over 100 million tuning in for the big game. An increasing number of sports fans also like to place a bet, and with the magnitude of the event, sportsbooks put a lot of time and attention into their Super Bowl betting markets and odds.

An average NFL game already has a large variety of betting markets available to sports bettors, but the Super Bowl takes it to another level. With your regular betting markets such as Money line, Against the Spread and Points Totals all covered, there are also a whole host of Super Bowl Prop Bets to wager on, as well as an increasingly popular market in the Super Bowl Same Game Parlay, which will be offered by most of the top sportsbooks such as FanDuel, DraftKings and BetMGM.

Whatever type of bettor you are, the Super Bowl betting odds will have something for you, to enhance your viewing pleasure, be it the game, the Halftime Show or the National Anthem, there are Super Bowl betting odds for it all, and here at Pickswise we have the expert information and analysis to help you bet better across every market in Super Bowl 59. 

Super Bowl public betting is a term used to describe where the majority of the public money is going. This is typically measured in two ways, the number of tickets, i.e how many bets are placed on each team or side of the spread, and also the money, i.e the amount of money placed on either team or side of the spread. What the public betting can do is firstly move the lines or odds, if 70% of the money is on one side, the sportsbooks will adjust the odds or spreads to try and entice bettors to the other side to balance the books. You can also use public betting just as a casual interest or guide on how the majority of people see the game, and then decide if you want to ride with the public opinion, or fade it. 

NFL Betting is the most popular type of sports wagering and the Super Bowl is the epitome of it. There is no bigger betting event in the US than the Super Bowl, and with more states legalizing sports betting in the last year or so, including New York, it’s expected to be the biggest year for online Super Bowl betting yet. There are plenty of places in which you can bet on the Super Bowl online, and sportsbooks will be offering competitive Super Bowl Odds and Bonuses to players across the nation, so be sure to check out those respective pages here at Pickswise for the best odds and bonuses on the market. 

Live betting is becoming one of the most popular and fastest growing areas of sports betting. Like the name suggests, Live Betting is a type of bet in which you place during a live event, after the match has started. While you wont get as exhaustive a list as you might pre-game, you will still be able to place a bet on the main markets such as the money line, spread or totals, as well as live prop betting such as next touchdown scorer, team points and more.

The Super Bowl is no stranger to a comeback or a shock result, just cast your mind back to Tom Brady leading the Patriots to glory from a 28-3 deficit against the Atlanta Falcons in 2017! Imagine the odds the Patriots would have been to win from that unlikely position.

Live betting is also a great way to react to a team’s play, if you spot a weakness or a particular receiver being targeted more often, you can capitalize on this with a live bet. The odds and lines are dynamic in Super Bowl Live Betting, meaning they instantly change to reflect the action as it unfolds, play-by-play. If a favorite concedes an early touchdown, their odds will worsen and you can take them to win at bigger odds than pre-game for example.

The 2025 Super Bowl teams are the Kansas City Chiefs and the Philadelphia Eagles. Representing the AFC, the Chiefs are trying for an unprecedented three consecutive Super Bowl victories, the first of which came against the Eagles in Super Bowl 57 in 2023.

The Chiefs defeated the San Francisco 49ers in 2024 to setup a chance at a historic Super Bowl 3-peat, this was another rematch, this time of Super Bowl 54 in 2020.

In recent history, when you think previous Super Bowl winners, many will think of the New England Patriots, such has been their dominance in the last two decades, but the New England Patriots’ era of dominance led by the indomitable combination of Bill Belichick and Tom Brady came to an end ahead of the 2020 season, with Brady’s move to Tampa.

More recently the Kansas City Chiefs, as of 2025, have represented the AFC in five of the last six Super Bowls, winning their first in 50 years, before losing three years ago to the Tom Brady-led Buccaneers. After missing out on a Super Bowl appearance in 2022, the Chiefs rebounded to win back to back Super Bowls in 2023 and 2024, setting up the opportunity to be the first to win three in a row in 2025.

Last 10 Super Bowl Winners

The Super Bowl Halftime Show is a huge event within a huge event. It’s undoubtedly one of the biggest stages an artist or artists can perform on with a worldwide audience in excess of 100 million tuning in for the show. The Super Bowl Halftime show typically lasts around 14 minutes, and while the artist(s) performing aren’t paid, in commercial terms the 14 minute slot is estimated to be worth around $120 million.

Kendrick Lamar headlines the Super Bowl 59 halftime show, fresh off of winning 5 Grammy awards in 2025, including song of the year, and having been a part of Dr. Dre’s halftime show in 2022 alongside Snoop Dogg, Eminem and Mary J. Blige, it has all the makings of another incredible halftime show.

Be sure to check out our Super Bowl Prop Bets which include all of our novelty props, such as the odds and picks for the First Song Sung during the Super Bowl Half Time Show.

Much like the Super Bowl Halftime show, the Super Bowl commercials are widely discussed, reviewed and watched throughout the event.  A single 30 second slot for advertising costs approximately $4 million, making it one of the most expensive TV slots out there, a price driven by the 100 million+ Super Bowl viewership. The average Super Bowl will have close to 50 minutes worth of adverts, meaning the NFL will make an estimated revenue of $400 million dollars from the advertising slots alone.

Many of the top global brands will pay for a slot to advertise during the Super Bowl, with the likes of Pepsi, McDonalds, Snickers, Facebook, Jeep, Audi, Microsoft, Google, and Bud Light being just a few of the regular advertisers at the Super Bowl. It’s a time for brands to get creative, with their biggest audience at hand and many people ranking and reviewing the best Super Bowl commercials each year, the money spent on the commercials typically far exceed that of the fee they pay the NFL for the slot.