Kansas Sports Betting Revenue, Handle and Taxes
Kansas Gambling Data
Kansas Sports Betting Data
| Month | Handle | Handle Per Capita | Revenue | Hold | Taxes |
| December 2023 | $259,678,435 | $141 | $30,913,033 | 11.9% | $2,005,261 |
| November 2023 | $260,937,284 | $141 | $18,017,353 | 6.9% | $892,968 |
| October 2023 | $249,711,810 | $135 | $25,404,712 | 10.2% | $1,437,030 |
| September 2023 | $219,293,493 | $119 | $18,155,498 | 8.3% | $806,097 |
| August 2023 | $94,415,479 | $51 | $7,662,828 | 8.1% | $484,366 |
| July 2023 | $79,715,016 | $43 | $9,644,263 | 12.1% | $683,176 |
| June 2023 | $98,125,865 | $53 | $8,195,048 | 8.4% | $409,425 |
| May 2023 | $120,323,444 | $65.13 | $14,550,824 | 12.1% | $887,390 |
| April 2023 | $132,981,289 | $71.98 | $14,636,899 | 11% | $919,720 |
| March 2023 | $206,287,094 | $111.66 | $20,975,191 | 10.2% | $911,159 |
Kansas Sports Betting Revenue
Sportsbook operators and sports bettors alike in Kansas are enjoying their betting after it was legalized on September 1, 2022. Since then, there are 6 individual sportsbooks that have gone live in the Sunflower State. Familiar names likes DraftKings, FanDuel and Caesars are live for play, as well as Barstool, BetMGM and PointsBet.
Sports betting has been consistent in Kansas since the very first day of sportsbooks going live. In its first month, Kansas came out of the gates with $22 million in revenue which approaching a year legalized has not been surpassed by the state. Sports betting handle has been consistent with a couple exceptions. So far this year, sports betting revenue has topped $82 million in Kansas as part of $149 million since operators went live. Kansas is not exactly an industry powerhouse in terms of churning out state revenue. But that is more due to the population of the state, which will be touched on later.
During the dog days of summer, betting volume and revenue typically plateaus as there just is not as much activity in the sports world. Volume and therefore revenue picks back up late summer and is back in full swing by early Fall with the return of NFL and college football, as well as NBA and college basketball.
In the first year of sports betting legalization, DraftKings and FanDuel have dominated the Kansas sports betting market. The combined Kansas Sports Betting Revenue of those significant players amassed 83.57% of the state market share year to date and continue to shine. While Caesars, Barstool, BetMGM and PointsBet are all great, legitimate sportsbooks, they are playing catchup in Kansas. There is no shortage of options in Kansas when looking to responsibly gamble on sports. Whether you are a resident or just passing through, you can have peace of mind knowing you will be betting with legitimate operators in a legal state.
Kansas Sports Betting Taxes
With revenue comes, of course, taxes. Sports betting taxes are one of the more appealing reasons for legislators and voters to push for legalized sports gambling. Kansas was and is certainly no exception. The sports betting tax rate in Kansas is 10%. Pushing for an increase in gambling revenue leads to an increase in taxes, which is the primary goal of a new market.
Since the September 1, 2022 date of legalization, taxable revenue is $5,820,203, including more than $3.7 million year to date in 2023. Unsurprisingly, the largest contributors to the nearly $6 million in Kansas taxes have been DraftKings and FanDuel as they have a stranglehold on the Kansas sports betting market.
The tax revenue in Kansas is spread in very beneficial ways for the state. The first $750,000 each year in sports betting goes to combating white collar crime. Of any following revenue, 2% goes to combatting gambling addiction. Another 18% goes to the gaming revenues fund and state general fund. The remaining 80% goes to a fund intended to attract a professional sports team to Kansas.
With that in mind, tax revenue affects residents of Kansas more than someone who is not a resident, but happens to physically be within state lines at the time of placing the bet. As more sportsbooks are licensed and as the market grows as a whole, the state will only continue to benefit financially more and more.
Kansas Sports Betting Handle
If you are not familiar, the handle is simply the amount of money wagered by bettors. It is the amount of money in play across online and in-person sportsbooks. Handle has decreased since March, but that has more to do with the aforementioned plateau that comes with a lull in the sports calendar as summer progresses.
From the date of legalization on September 1, 2022 through the end of March, football and basketball were key drivers behind impressive betting volumes and numbers. During the months of January through March, sports fans and bettors enjoy the heart of the NFL and college football seasons, bowl season and playoffs, as well as the NBA season and huge betting weekends in the form of March Madness. Once football and basketball return, so too will sportsbook promotions, website and app traffic, betting volume and therefore Kansas Sports Betting Handle, Kansas Sports Betting Revenue by sport, and Kansas Sports Betting Revenue by state.
Come October, all 4 major North American professional sports will be happening simultaneously in addition to the massively popular college football and college basketball. DraftKings and FanDuel are expected to continue to lead the Kansas Sports Betting Handle and Kansas Sports Betting Revenue thanks to continued significant investments in promotion. While they may be most familiar to you, make sure to take a look at competitors in Kansas that may have less handle and attractive promotions and bonuses. The state of Kansas will be off and running for an impressive year 2 of legal sports betting operation and revenue.
Kansas Sports Betting Handle Per Capita
Sports Betting Handle Per Capita is exactly what it sounds like. Essentially, Kansas Sports Betting Handle Per Capita takes that total handle and reflects the handle of each individual bettor. Sports betting data and analytics are typically dominated toward states with higher populations in terms of high revenues. But comparing a smaller state by population and betting handle to a state with a larger population and betting handle, it is possible that a handle per capita is the same or similar in each state.
The Kansas Sports Betting Handle Per Capita can be calculated by dividing the handle by the population. In the case of Kansas, they have a population in 2023 of 2,936,378 and had a total handle in June of $98,125,865. With that, the sports betting handle per capita of Kansas is $33.42 per person. Kansas’ fellow midwest state of Indiana has a population of 6,852,542 and a sports betting handle of $224,000,000 giving it a sport betting handle per capita of $32.69 per person. On the surface, someone would notice that $224 million Indiana Sports Betting Handle is more than double that of Kansas. But the sports betting handle per capita reflects that both states perform at a similar pace.
Kansas Sports Betting Hold
Sports betting hold reflects the percentage of money that a sportsbook keeps for every dollar that has been wagered by users. Kansas sports betting hold percentage is averaging 8.9% since sports betting legalization. That 8.9% is aggregated across the 6 legal online sportsbook operators in the state. Across those operators, FanDuel had the highest hold percentage in May of 13.6% with DraftKings close by with 13.2%. The overall average hold percentage of all states is 9.05% so Kansas sports betting platforms are keeping a lower percentage of wager funds from bettors on average than that of several other states.
While 8.9% is below the national average of revenue held, it is not under by much and recent months have skewed higher. The closer to average KS gets or if they exceed the national average, it can also come across as risky to the KS population. Kansas bettors may refrain from wagering often or with high amounts because the percentages may not be in their favor as opposed to other states. Since 2018, the industry hold average has never surpassed a total of 10% for an entire year, but the average is increasing at a steady pace.